SEO and ASO are two terms that have been confused by many app developers and marketers. SEO refers to the technique only used to land your users on your app download page. ASO is a more complex technique that not only brings the users to your landing page, but also converts the traffic into downloads.
In SEO, use of keywords in the text is meant to improve your website organic ranking based on the relevant queries made by a mobile app user. The SEO process ends where the user lands the app download page.
In ASO, the complex process not only attracts traffic to your app download page, but also makes sure that your mobile app is discoverable and visible to potential, loyal users who will end up installing and using your mobile app on a daily basis.
Below are ways you can use to perfect your app store optimization process to help you attract relevant traffic that will end up installing your mobile app.
- Keyword Search
Like SEO, you will do the usual keyword search that will be used in the app’s title and description. These keywords will enable your app to be ranked higher in organic search results. Keyword search has not been easy. You can use Mobile Action online dashboard tools to search for traffic winning keywords. The online dashboard tools will help you come up with keywords that hit the right balance between the level of difficulty and traffic that will enable you to compete with your competitors.
- App Description
Using keywords in your app description will help you rank highly in organic search results of Google and Apple app stores. Unlike in SEO, stuffing your app description with keywords may be detrimental to your app marketing efforts.
When practicing ASO, you should focus on writing app descriptions that are compelling to the mobile app user to leverage them to download and install your app. The use of the keywords should come naturally in the text.
- App Logo
You need to create an eye-catching logo for your app. An app icon should be able to tell the mobile app users what the app is all about.
- Competitive Research
You need to keep your competitors close. Know what the competitor is up to and how they are performing against you. The best way to do this is by using Mobile Action online dashboard tools. You will be able to estimate the competitors’ downloads, know their keyword insights, and understand the current market trends. If you effectively analyze your competition, you can come up with very tangible strategies to outdo your competitors. If you do not know how to analyze the competition, you can first learn ASO from Mobile Action’s website.
- App Name
Your app name should be catchy, informative and memorable. The title of your app should compose a leading keyword. Choosing an app name is a challenging task. You need to choose an app name that will influence app ranking in the app stores. Make the title short and sweet since the first few characters will be visible to users.
